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Alright story time, let’s go back in 1976, when Nike was just another struggling shoe company.
Sales were flat, and competitors dominated the market.
Then they took a big gamble signing a young, unproven athlete, by the name of Michael Jordan.
And that partnership turned into one of the most profitable deals in sports history, helping Nike grow into a multi-billion-dollar brand.
So the lesson from this story is that Nike didn’t wait for Jordan to become a superstar; they saw potential before the world did.
And that’s how opportunity works, it rewards those who spot value early, long before the crowdj realiseses it.